Head Skis

A new kind of ski warranted a new kind of ski ad.

Not long ago, Head pioneered what is now standard in the ski industry: parabolic shaped skis that simply outperform at every level from novice to Olympian. We wanted to emphasize the difference with something besides yet another wild-ass action ski shot.

Oh, they also launched another first: a serious boot that was actually easy to get on and off.