Dead On Afterthought.

Great ads, cut down in their infancy.

All too often, strategically sound and creatively potent concepts are approved one day then "unapproved" soon thereafter. Often they are the victims of errant over-thinking, when marketers forget their initial positive reactions and second guess all the potential negatives that might possibly, maybe, perhaps occur. So, while the ads below may never have seen the light of day, they still shed considerable light on how we think and work. Scroll & weep.

(Server storage and D.A.S. refer to the prevalent--though outmoded--way of preserving data.)

Imagine a small space ad in The New Yorker pointing to a Wanted ad beneath it.

(Sadly, watch for this page to be updated frequently.)