Dean College

A two-year college in a land of four-year universities.

Tough proposition: Position a private, two-year college as a viable alternative to graduating high school students (and their parents) who have visions of Ivy League halls in their heads. Three words said it all.

Strategy: view the 4-years not as adversaries, but as allies. And Dean as a conduit.

And, at the same time, offer night-time education for self-betterment...

...and promote a widely renown school of dance.
(That tiny headline asks "How early did the dream start for you?")